I came across this blog Indian Makeup and Beauty Blog when I was searching for an Indian blog for makeup last year and I was hooked 🙂 There is not a single day I don’t check the blog after that.
This blog holds accumulated review posts from various readers. There are at least 8 blog posts/contributions from various readers all over the globe everyday.
Not many products are left non-reviewed by the IMBB fanfare 😉 Whenever I want to try a new product, I read the review first. The best part is the reviews are from all the normal Jane’s out there like me and not some high-end makeup artists or PR people. So they are all honest and a perspective I can relate to completely.
Rati and Sanjeev are the owners of the blog. IMBB is one of the many successful blogs that they run. I didn’t know they were a couple and in one of comments Sanjeev was lashing out at a rude comment on his biwi. And I was completely clueless what was he doing here at a makeup blog. Then at another instance he was talking about bringing back emoticons and I thought he was the technical guy in the team 😉 Only when Jomol wished Rati and Sanjeev on their anniversary, I could figure out .. I know Silly ME ;P
I really love the blog not only for the frank reviews, I also love it for the bonding developed among the readers and the efforts the owners take to better the experience 🙂
Rati talks about high-end makeup products giving due credit to the local brands too. Sanjeev doesn’t post much, but when he does they are very insightful and witty.
They actually made blogging very glamorous 😉 A lot of the readers inspired by IMBB started their own blogs but continue to write for IMBB 🙂
I love the ownership and feel-good atmosphere there.
Rati and Sanjeev Thank you for inspiring and giving us such a wonderful blog 🙂